Meesho e-commerce marketplace has strengthened its footwear category with the launch of Relaxo, Paragon, and Liberty brands. This strategic move is driven by Meesho’s commitment to making branded, high-quality footwear more accessible, especially in tier 2+ markets, where shoppers tend to prefer trusted brands for comfort and durability, the company said in a release.
In a short period, these brands have seen remarkable growth in orders, with Relaxo Group scaling 2.5x, Paragon 2.5x,and Liberty 2x. This growth is attributed to an increase in demand across styles like flip-flops, casual shoes, sports shoes, and formal footwear, particularly from fast-growing tier-3 cities such as Mahwa, Bhatapara, Supaul, and Nuzvid. This signals how Meesho is unlocking tier 3+ markets for these brands, enabling them to reach a rapidly growing consumer base, it said.
Footwear, as a category, primarily relies on brand familiarity and trust. By bridging the gap between consumer expectations and availability, Meesho is ensuring that shoppers, no matter where they are, can access a diverse selection of footwear without compromise.
As Relaxo, Paragon and Liberty broaden their partnership with Meesho, they remain committed to expanding their product offerings to meet the evolving preferences of India’s growing consumer base. Backed by Meesho’s vast user base, these brands are well-positioned for significant growth in 2025, it added.
