Hyderabad: Freedom Refi ned Sunfl ower Oil the flagship brand of Gemini Edibles & Fats India Ltd (GEF India) has been ranked the No.1* brand by volume sales in the sunflower oil segment in India (according to Nielsen IQ data on Refi ned Oil Cons Pack (ROCP) market in India (U+R) for the year ending (MAT) March 31, 2022). Freedom Refined sunflower oil achieved this landmark while having its presence only in the states of Andhra Pradesh, Telangana, Karnataka, and Odisha. The rank highlights the deep market penetration of the brand and consumer preference for the brand, as they appreciate the quality, consistency, and trustworthiness of the edible oil brand – Freedom, which is also available as Rice Bran Oil, Groundnut Oil, and Mustard Oil. The Retail Index service by Nielsen IQ covers Grocers, General Stores, Chemists, Cosmetic Stores, Paan Plus Stores, and Modern Trade Stores. Apart from this, GEF India had bagged the Platinum Award in the category ‘Highest Importer of crude Sunflower Oil in India’ at the Globoil award 2021. In 2018, Global India ‘Emerging Brand’ award was given to the ‘Freedom’ brand. The brand ‘Freedom’ was ranked amongst the top 5 cooking oil brands in India according to the India Today ‘Ispos Urban Consumer Sentiment Survey 2020’.
Freedom Oil is the market leader in the sunflower oil category and its leadership position and high penetration of products have been possible due to its extensive distribution network. GEF India also has a state-of-the-art facility in Kakinada (2 units) and Krishnapatnam, Nellore with a combined capacity of 2615 MT per day. The facility has equipment from Desmet Ballestra ( Belgium). The facility from Krishnapatnam is FSSC 22000 certified and is in the process to obtain the same for the third refinery at Kakinada. The company also focuses actively on packaging ensuring both the design and the quality are user-friendly for the consumers. Speaking on the occasion Mr. Pradeep Chowdhry, Managing Director of Gemini Edibles & Fats India Ltd. said,” We are delighted to have ‘Freedom’ become the No. 1 brand in India by value in the sunflower oil category with a 20.5%* market share (Nielsen IQ MAT March 2022). This is a result of our consumer-centric approach, robust distribution network, and focus on quality.
The company is looking at strategic expansion and in the next few years, we intend to launch in Tamil Nadu and Kerala which have high volumes of sunflower oil consumption. Further, we would also expand our presence to the northern and eastern states of India such as Chhattisgarh, Jharkhand, Uttar Pradesh, and West Bengal.” Adding to this, Mr. P Chandra Shekhara Reddy, Sr. Vice President, Sales & Marketing, Freedom Healthy Cooking Oils said, “We are delighted to become the No. 1 sunflower oil by market share in India. We thank our customers for their trust, unflinching support, and patronage of Freedom Healthy Cooking Oils over the last decade. We are constantly focusing on building a reliable and trustworthy brand and ensuring higher consumer satisfaction. We will continue to increase our brand visibility through a well-thought-out and focused marketing strategy and innovation.” With growing health consciousness, a transition can be witnessed in favor of oils that are healthy. Oil varieties such as sunflower, mustard, groundnut, and rice bran are perceived to be healthier than palm oils and their fractions. Sunflower oil is considered suitable for Indian cuisines as it can hold onto its nutritional content at higher temperatures. Freedom Sunflower Oil is fortified with Vitamins A & D. It is also rich in naturally occurring Vitamin E. It is a preferred choice for daily consumption by health-conscious customers
