Sony launches BRAVIA XR MASTER Series A95K OLED TV

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The south India times New Delhi: Sony India today announced the new BRAVIA XR MASTER Series A95K OLED powered by the Cognitive Processor XR with a new OLED panel. This award-winning OLED TV introduces new and improved technology that helps deliver the best and most immersive viewing experiences, authentically delivering the creator’s true intent. The ingenious Cognitive Processor XR thinks like a human brain offering complete immersion in an experience that thrills and moves you and feels just like the world around us. In addition to best-in-class, ultra-realis- tic picture quality, full of lifelike contrast, the new Cognitive Processor XR also includes new features that customize and enhance at-home entertainment.

  1. Next Gen Cognitive Processor XR thinks like a human brain providing a revolutionary experience that completely immerses viewers in their favorite content. The unique Cognitive Processor XR™, on Sony BRAVIA XR™ TVs, reproduces content the way humans see and hear for an incredible life-like experience. It under- stands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast, and beautiful vivid colors.
  2. The XR OLED Contrast Pro gives you more depth and texture with pure blacks and dazzling light which boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness
  3. XR TRILUMINOS MAX reproduces 3D color depth with human intelligence for naturally beautiful colors with a new OLED Panel which enables A95K to deliver the widest palette of colors. This unique processor reproduces the natural shades and hues that humans find beautiful, fill- ing the screen with consistently vivid colors and realistic textures at all brightness levels.
  4. With the latest XR 4K Upscaling and XR OLED Motion clarity enjoy 4K action that stays smooth, bright, and clear with no blur With the latest XR 4K upscaling and XR OLED Motion technology enjoy 4K action that stays smooth, bright, and clear with no blur the A95K series encompassed XR 4K upscaling technology so that you can enjoy entertainment close to 4K quality, whatever the content or source.

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