Meat’s global partnership agreement with KFC’s parent company, Yum! Brands, and McDonald’s Corporation to explore and roll out plant-based meat and egg alternatives for these fast-food chains as the global demand for vegan food continues to surge.
The popular plant-based meat company is also reportedly set to debut its products in India through UAE-based food manufacturer and distributor IFFCO, a subsidiary of India’s Allana. In its letters, PETA India points to a study by market research company Ipsos that came out in 2019 – before the bird flu crisis and the pandemic revealing that 63 per cent of Indians were willing to eat plant-based meat. And a whopping 61.68 per cent of nearly 3,500 Delhi NCR residents polled recently said they refused to consume chickens or eggs because of the bird flu scare.
“Much of the world, many Indians included is turning away from meat, eggs, and dairy over animal welfare, environmental, or health concerns,” says PETA India Vegan Outreach Coordinator Dr Kiran Ahuja. “PETA India is calling on these fast-food companies to accept the way the wind is blowing and offer the vegan meals that their customers here want, just as they do abroad.”
“Much of the world, many Indians included is turning away from meat, eggs, and dairy over animal welfare, environmental, or health concerns,” says PETA India Vegan Outreach Coordinator Dr Kiran Ahuja.
