For decades, rice is one of the most significant food crops and more than 50% population in the States of AP, Karnataka, and Telangana eat rice as their meal chief element. India is the second largest producer of rice in the world next to China, producing about 100 MMT every year. Rice bran oil (a rich source of Gamma Oryzanol) is extracted from rice bran, a layer removed during the polishing of rice which is notable for its high smoke point of 232 °C (450 °F), longer shelf life, mild flavor, making it suitable for high-temperature cooking methods such as stir-frying and deep-frying.
Oryzanol is the ‘O’ factor in Rice Bran Oil. It is a natural antioxidant found only in Rice Bran Oil, Numerous studies conducted internationally and also in India have discovered the multiple health benefits of Oryzanol. It is an antioxidant compound and is associated with decreasing plasma cholesterol, lowering serum cholesterol, decreasing cholesterol absorption, and decreasing platelet aggregation. One of the main health benefits is, it selectively reduces
the absorption of bad cholesterol (LDL) and increases the proportion of good cholesterol (HDL). Since Freedom Rice Bran Oil is physically refined, it retains the highest levels of Oryzanol (every 100gm of oil contains 10,000+ PPM of
Oryzanol), which means Freedom Physically Refined Rice Bran Oil provides your body with a sufficient quantity of Oryzanol at normal consumption levels.
With ‘O’ factor for good health: The ‘O’ factor of Rice Bran Oil helps in the reduction of Cholesterol: Rice bran oil consists of oryzanol which extensively helps in increasing good cholesterol and lowering the bad cholesterol thereby decreasing plasma cholesterol, lowering serum cholesterol, decreasing cholesterol absorption and decreasing platelet aggregation helps in internal cleaning of our body and live healthily.
According to Dr. Shalini P Reddy, MD, FRCA Columbus Ohio, USA, “The active constituents in the RiceBran Oil (Gamma oryzanol and Vitamin E) improve blood cholesterol by reducing total plasma cholesterol and triglycerides and increase
the proportion of HDL (good) cholesterol. Moreover, Food cooked in Rice Bran Oil absorbs up to 20% less oil, resulting in reduced calories, lighter tasting with enhanced flavor, and palatability as it sticks less to the food and the tongue. Thus less absorption of fat helps in reducing weight. In addition, Oryzanol helps fight “metabolic syndrome”, a leading cause of obesity, hypertension, diabetes, and heart disease.”
According to Mr. P. Chandra Sekhara Reddy, Sr. Vice President of Sales & Marketing, Freedom Rice Bran Oil said, “Rice bran oil is known for its high levels of bioactive phytochemicals, such as oryzanol, tocopherols, and sterols. Freedom physically refined Rice bran oil is extracted using a novel physical refining process. The process helps retain 4 times more micronutrients like 10000+ ppm of Oryzanol per 100 mg in the end product. Therefore, Freedom Physically refined rice bran oil has the ‘O’ factor that helps reduce cholesterol and helps you “Eat Healthily, Live Healthy.”
