The South India times: The first half of the Calendar year has recorded positive growth at Alice Blue. The company has recorded 18% overall growth across all trading instruments. The company has been at the forefront of enabling customer convenience in trading and investment through its upgraded trading apps and solutions.
Some of the significant verticals that we witnessed positive growth include Intraday which has grown 31 percent during the first six months of 2022 compared to the same period last year. Similarly, trading and investments in Gold, Derivatives, and Equity have seen 21percent, 13 percent, and 9 percent respectively.
Mr. Sidhavelayutham M., the Founder and CE O, Alice Blue, said, “Steadily the company has been witnessing increased trading activity not only from new investors, including women traders. This can be attributed to high- er disposable incomes and the aspirations to invest in the capital markets.
Our tech-enabled platforms have made it easy for the younger generations to access the markets directly from their mobile phones.” At Alice Blue, Technology has enabled customers to take a more convenient and simplified approach to trade. The company’s easy-to-learn tutorials and guides have encouraged trading activity through its platforms resulting in positive numbers and revenue growth during the first half of this year.
Alice Blue offers tech-based learning systems such as Trade School and ANT IQ. These platforms offer educational courses and webinars on trading & investment by India’s top stock market investors and educators. For beginners, ANT-IQ educates customers through insightful articles and blogs on how to get started in the Stock Market. These learning tools along with new product offerings have been strong motivators for new customer acquisitions.
