The South India times (New Delhi) :With the continued focus on omnichannel marketing led by a digital-first approach, Home Credit India, a local arm of the international consumer finance provider, has appointed a dynamic marketer, who calls himself a digital marketer Ashish Tiwari as its Chief Marketing Officer (CMO).
With over two decades of rich experience across various sectors, Ashish has been practicing brand marketing, digital transformation, technology and data analytics. His previous role was as Chief Marketing and Digital officer with the Indian arm of Italian Insurance giant Generali, where he was leading the brand, engagement, PR and digital for the company.
Extending a warm welcome to Ashish, Mr. Ondrej Kubik, Chief Executive Officer, Home Credit India, said, “We are delighted to have a dynamic leader like Ashish joining Home Credit India. With business objectives and consumer marketing being redrawn, Ashish, having successfully led digital transformation projects, with rich marketing & diverse industries experience, makes him the right choice for fulfilling Home Credit India’s new approach. I welcome him again and with him onboard, I am sure we will be able to redefine the Home Credit brand to connect with consumers in the endeavor to fulfill aspirations.”
Ashish’s diverse industry experience includes stints with Hero Cycles, where he led digital transformation across the Hero group. Prior to that, he was with HCL, Jubilant group, Vodafone, managing brand communication and product/consumer marketing.
