Broadcasters disconnect signals to cable operators over new RIO

New Delhi: Leading broadcasters including Disney Star, Zee Entertainment Enterprises and Sony Pictures Networks India Ltd have stopped providing feed to cable operators who have not signed fresh agreements with increased prices under the New Tariff Order (NTO).While, All India Digital Cable Federation (AIDCF), the apex body of digital cable television players, said they have declined to sign the agreement as it would increase the cost from 25 per cent to 35 per cent and put an additional burden on consumers and are considering legal recourse over it.
Earlier, the broadcasters issued notices on February 15 to cable operators/Multi System Operators to sign the new Reference Interconnect Offer (RIO) for New Tariff Order (NTO) 3.0 issued by the sectoral regulator TRAI.
However, cable service providers did not heed it leading to the disconnection of signals by the broadcasters.“Disney-Star, Sony and Zee have disconnected services of their channels on the members of AIDCF as well as other cable TV platforms. These cable TV platforms have not executed the revised RIOs with these broadcasters as a mark of protest against the unreasonable pricing by the broadcasters,” said an AIDCF statement.This action has resulted in depriving around 4.5 crore cable TV families across the country from being able to watch channels transmitted by these broadcasters, it added.“Indications are that the proposed increase in prices by the broadcasters would be exorbitant and the increase in prices for the customers could be as high as 60 per cent,” it said.Under NTO 3.0, which is to be implemented in February, prices of the popular channels have been increased by 15 per cent.
While issuing a statement over the development, Indian Broadcasting and Digital Foundation (IBDF), a body which represents the broadcasters and digital streaming platforms, said some cable operators did not sign fresh agreements forcing them to disconnect their services after serving due notice.“Broadcasters had taken a price increase after 4 years post the release of new NTO guidelines by TRAI.