New Delhi, August 18: Essar Oil UK has signed a 60 million liter fuel deal with D A Roberts. The five-year deal will see D A Roberts’ Gridley Brook garage in Whitchurch, Shropshire, rebranded as an Essar outlet, Enabling the business to buy fuel directly from its manufacturing source to improve efficiencies and bring economies of scale savings, a statement from the company said. As one of only six refineries in the UK, Essar is able to leverage its manufacturing strengths to provide quality products at value prices direct to dealers like D.A Roberts rather than through third parties. Dave Roberts at DA Roberts Fuels Ltd said,
“We know how important it is that our sites are well-equipped to handle the continued increase in demand from our customer base in Shropshire. With Essar’s support, we’re well-placed to do that, providing people in the region with the best deals available and allow- ing us to grow to invest in our future fuel offering.”James Hughes, Territory Manager at Essar Oil UK, said, “It’s a great moment to finally agree on terms with Mr. Roberts at Grindley Brook after many years of commercial discussions. The transfer to the Essar brand at the end of last month was seamless and is credited to the dedication and enthusiasm of Dave’s team well-done everyone. Grindley Brook Garage is one of the largest dealer sites in the UK selling in excess of 1 million liters per month and we welcome them to the Essar Retail Network.”
”The site will be offering all grades of fuel, including our high octane Essar 99, as well as providing customers with the chance to join the Essar Key Points loyalty program. We are already seeing increased volume growth and high take-up of the loyalty program, as Dave and his team help support the Shropshire area with competitive fuel prices. I look forward to building the commercial relationship over the next 5 years and beyond,” he said.
