New Delhi, July 14 (UNI) DD Sports, the main public sports broadcaster in the country, will televise India’s tour of the West Indies, scheduled to take place from July 22 to August 7, as part of an exclusive deal with live streaming and e-commerce platform FanCode.
This will be the first time in 15 years that DD Sports will exclusively host an away series involving India. In April 2021, FanCode became the first-ever digital platform to sign a four-year deal with Cricket West Indies (CWI), bagging exclusive broadcast rights for almost 150 international and 250 domestic cricket matches in the Carib- bean till 2024.
The deal also includes the up-coming India men’s tour of the West Indies, consisting of three ODIs and five T20Is, where the matches will be live-streamed on the FanCode app.
To ensure that the television-only audiences do not miss out on India’s tour of the West Indies, FanCode has offered TV rights to DD Sports to now be available on all Cable and DTH platforms, apart from DD FreeDish.”Cricket is the undisputed leader in sports and entertainment in India. Even in the fast-growing digital age, there continues to be a sig- nificant market and audience for sports consumption.
