Free Helmets distributed at Shantiniketan High School Doodhbowli, Hyderabad.

Hyderabad : Today under the “Ride to Safety Campaign” ICICI Lombard General Insurance Company Ltd in association with Delhi Headquartered TRAX S. Society- A Road Safety NGO organized and distributed 200 free helmets to the students from 3rd to 8th class and their parents of Shantiniketan High School, Doodhbowli, Hyderabad.
The occasion was graced by Sri K.Ravi Raj — Correspondent, Smt. S. Shashi Rekha — Head Mistress of Shantiniketan High School Doodhbowli, Hyderabad, Aradhana Jain – Project Head & Rajeesh Neemkar – Project Officer for TRAX S Society —A Road Safety NGO India, Hyderabad. S. Shashi Rekha — Head Mistress of Shantiniketan High School appreciated the efforts of TRAX S. Society regarding Road Safety and thanked ICICI Lombard General Insurance for providing Free Helmets. She motivated students and parents to follow traffic rules for safety. Ride to Road Safety Awareness Campaign was addressed by Aradhana Jain — Project Head (TRAX S Society-NGO) with a very inspirational Speech by making them aware about care and safety of the “Pillion Rider.” Rajeesh Neemkar — Project Officer (TRAX S Society-NGO) gave the presentation on importance of wearing helmet. The students and parents attended the workshop on Importance of wearing helmet, importance of wearing helmet by pillion rider. After the workshop Helmets were distributed among Students & Parents.
Earlier the same workshop and Free Distribution of Helmets are already conducted in Navjivan Balika Vidyalaya, G. K. Kabra Navajivan Modern High School, Allen High School, Shantiniketan, MS Mission High School, Pioneer High School, MS Grammer High School, Nandini High School, New Model High School & V. V Kanya Primary School, R P High School, VV Boys High School & Dr. Daware Upper Primary School.
Brief Background :
As per the UNECE ( United Nations Economic and Social Council for World Vehicle Regulation Forum) report, wearing an appropriate helmet improves the chances of survival in Motorized Two-Wheeler Riders by 42% and can reduce the risk of head injuries by 69%. The motorcycle helmet is designed to minimize the risks of all kinds of head injuries. To promote the safety of children ICICI Lombard General Insurance Initiated a campaign named “Ride To Safety” a CSR Road Safety initiative of ICICI Lombard General Insurance with an objective to sensitize people about the importance of wearing Helmets and promoting a safety culture amongst children. TRAX S. Society – a pivotal Road Safety NGO has been associated with ICICI Lombard for this for the last seven years, (since the inception of the campaign). TRAX has been involved in Awareness and advocacy for Road Safety for last 14 years and have created many successful stories. TRAX have worked with different communities as well as different State Governments and made ‘Road Safety’ a demand for better lifestyle. We have reached more than 10 lacs people through our awareness program and media reach.
Through this initiative Previous year 5000 helmets were distributed by ICICI Lombard General Insurance to children and their parents in Hyderabad. The campaign Ride to Safety is on this year too, under the initiative we will reach out to many more school children and their parents with the support of the school administration. With 1.35 million people dying in road traffic crashes every year, the situation of India’s road safety is the worst on record. Every day, 29 children die in Road crashes. Young children are often carried as 3rd and 4th passengers on two-wheelers which poses a high risk to all. Wearing a standard helmet increases the safety ofthe rider and pillion.