ASUS Launches AI Powered Zenbook and Vivobook Laptops in India with Premium Features
New ASUS laptop lineup brings AI processors dual screen design powerful performance and long battery life offering options for professionals students and creators at competitive prices starting under one lakh rupees
Expanding its presence in the premium and mid range laptop market, ASUS has unveiled its latest 2026 lineup of Zenbook and Vivobook laptops in India. The new series focuses heavily on artificial intelligence driven performance, sleek design, and enhanced multitasking capabilities.
The spotlight is clearly on innovation, especially with devices like the ASUS Zenbook Duo, which introduces a dual display setup. Featuring two 14 inch OLED screens with a 144Hz refresh rate, the laptop is aimed at users who frequently juggle multiple tasks such as coding, designing, or content creation. The additional screen space is expected to significantly improve workflow efficiency.
At the same time, the lineup includes thin and lightweight models such as the ASUS Zenbook S14, built for portability without compromising on performance. Powered by advanced processors, this model is designed to handle everyday productivity as well as demanding applications while offering extended battery life.
Performance remains a central theme across the entire range. ASUS has equipped these laptops with next generation chipsets like the Intel Core Ultra and Snapdragon X2 Elite, both optimized for AI based tasks. These processors allow features such as smart photo editing, enhanced video calls, and system level optimizations that adapt to user behavior.
For professionals and creators, models like the Zenbook A14 and A16 are expected to deliver high end performance with larger displays and robust hardware configurations. These devices are positioned as reliable tools for video editing, graphic design, and heavy software usage.
On the more affordable side, the ASUS Vivobook 14 and ASUS Vivobook 16 cater to students and office users. Despite being budget friendly, these laptops still offer modern features such as OLED displays and efficient processors, making them suitable for daily computing needs.
The newly launched laptops are priced starting at 98990 rupees and go up to nearly 299990 rupees depending on the configuration. Pre orders for select Zenbook models are already underway, with official sales set to begin on April 21 through online platforms and retail stores.
ASUS is also offering limited period benefits for early buyers, including extended warranty packages and accidental damage protection at a reduced cost. Some models may also come bundled with accessories as part of the launch offers.
With a mix of premium innovation and accessible pricing, the new ASUS lineup aims to appeal to a wide range of users, from professionals seeking cutting edge performance to students looking for reliable everyday devices.
