AP & TS, Sep 10: MTR Foods is set to further strengthen its play in the Telugu food market with the launch of a range of popular Podis in Andhra Pradesh and Telangana markets. Podi is a normal accompaniment for all meal occasions in households across Andhra Pradesh and Telangana and has been traditionally prepared by homemakers by sourcing open ingredients from neighborhood Kirana or general stores. However, the consistency in taste and quality was an ongo- ing challenge, as was the availability and freshness of ingredients. Addressing this concern, MTR Foods worked with the Telugu mothers to create and launch three of the most regularly consumed and loved podis – Kandi, Idli Karam and Karivepaku Podi.
The range of podis offers Telugu households the traditional, delicious taste of homemade Podis, using only quality raw materials and ensuring a longer shelf life. The products are priced at Rs 10/pack with 20g product and Rs 45/pack for 100g consumption pack.
