Samsung Galaxy A57 and A37 debut in India with launch day deals and AI powered camera upgrades
Buyers can save up to 8000 rupees through cashback upgrade bonus and easy EMI plans as Samsung opens first sale of its latest Galaxy A series smartphones in India today
Samsung has officially kicked off the first sale of its newly launched Galaxy A series smartphones in India, bringing attractive introductory offers to early buyers. The Samsung Galaxy A57 5G and Samsung Galaxy A37 5G are now available across online platforms, official stores and the company website starting April 10, with multiple savings options bundled in.
In a move to make the devices more accessible, Samsung is offering a mix of cashback, exchange benefits and flexible payment schemes. Customers purchasing eligible variants can get up to 3000 rupees cashback via bank or UPI transactions, along with an upgrade bonus of 5000 rupees on select price tiers. Combined, these offers can bring total savings to 8000 rupees. The phones are also part of Samsung’s Triple Zero scheme, allowing buyers to opt for zero down payment, zero interest and simplified financing. No cost EMI options extend up to 24 months, starting at approximately 1625 rupees per month.
On the pricing front, the Galaxy A57 5G starts at 56999 rupees for the 8GB RAM and 256GB storage model, while the higher 12GB RAM version is priced at 62499 rupees. Meanwhile, the Galaxy A37 5G begins at 41999 rupees, with its top variant reaching 52999 rupees, positioning both devices firmly in the premium mid range category.
Samsung has focused heavily on camera and AI enhancements in this lineup. Both smartphones feature a 50 megapixel primary camera supported by advanced image processing designed for low light photography, branded as Nightography. This enables clearer and more detailed shots even in challenging lighting conditions. AI driven tools such as object eraser and circle to search further enhance usability, making everyday tasks and edits more seamless.
Performance is powered by Samsung’s in house chipsets, with the Galaxy A57 running on the Exynos 1680 processor, while the Galaxy A37 is equipped with the Exynos 1480. Both devices operate on One UI 8.5, integrating smart features backed by AI. Users also get support for digital assistants including Google Gemini and Bixby, enabling smoother multitasking and voice driven commands.
Security and longevity remain key highlights. Samsung has included its Knox Vault protection system to safeguard sensitive data, alongside a promise of up to six years of software and security updates. The devices sport a 6.7 inch Super AMOLED display with a 120Hz refresh rate, offering a fluid viewing experience. Backed by a 5000mAh battery and 45W fast charging support, the smartphones are built to handle extended daily usage with ease.
With aggressive launch offers and a strong feature set, Samsung is aiming to capture attention in the competitive mid premium smartphone segment as the first sale gets underway.
