Samsung Launches 72 New AI Smart TVs in India With Advanced Vision Features

The smart television market in India is becoming increasingly competitive as brands shift focus from screen size alone to intelligent viewing experiences powered by artificial intelligence. Joining this trend, Samsung has unveiled its new 2026 Vision AI television lineup in the country, introducing 72 fresh smart TV models across OLED, Neo QLED and UHD categories.

With the latest launch, Samsung is aiming to offer buyers a more personalized entertainment experience at home. The company says its new AI enabled televisions are designed to automatically optimize picture quality and sound according to user preferences and room conditions. Features such as adaptive brightness, intelligent sound adjustment and AI based content enhancement are expected to play a major role in improving day to day viewing.

The new Vision AI series includes models ranging from budget friendly UHD televisions to premium OLED and Neo QLED displays. Samsung believes this wide pricing strategy will help attract both first time smart TV buyers and customers looking to upgrade to high end home entertainment systems. Industry experts say AI integration is quickly becoming one of the biggest trends in the television segment, especially among consumers seeking cinema like viewing experiences at home.

Samsung has also announced several launch offers for early buyers. Customers purchasing selected television models for a limited period can receive complimentary soundbars worth more than one lakh rupees along with free music studio devices on select purchases. Cashback offers and easy EMI options are also being introduced to make premium televisions more accessible to buyers across different budgets.

In terms of pricing, Samsung’s UHD television range starts at Rs 36990, making it the most affordable category in the new lineup. The Neo QLED series begins at Rs 52990, while Mini LED models start from Rs 42990. Buyers interested in premium entertainment setups can explore the OLED range starting at Rs 114990. The company has also launched new Frame TV models with a starting price of Rs 56990. Meanwhile, the Micro RGB TV range enters the premium category with prices beginning at Rs 124990.

The OLED lineup is expected to attract movie lovers and streaming enthusiasts looking for richer contrast and deeper black levels. Samsung says these televisions deliver more natural colors, enhanced brightness and smoother visuals with support for high refresh rates and AI picture optimization. The company claims the OLED range is designed for viewers who prefer immersive and high quality cinematic experiences at home.

Gaming enthusiasts and sports fans are likely to show interest in Samsung’s upgraded Neo QLED series. These models use Mini LED technology to improve brightness control and picture detailing. AI upscaling support is another key feature, allowing lower quality content to appear sharper and clearer on large screens. Enhanced HDR performance and smoother motion handling are also part of the upgraded package.

For customers looking for affordable smart TVs, Samsung’s UHD lineup focuses on delivering essential premium features without significantly increasing the price. The televisions include 4K support, smart connectivity and compatibility with popular OTT streaming platforms. The company says the goal is to offer better sound and screen quality even in entry level models.

One of the biggest highlights of the new Vision AI lineup is its ability to automatically adapt to surroundings. If the room becomes brighter, the television adjusts brightness levels accordingly. In darker conditions, the system balances color tones and contrast for a more comfortable viewing experience. Samsung has also added AI based sound enhancements that aim to make dialogues clearer and audio output more immersive for movies, sports and gaming sessions.

With smart features becoming increasingly important for buyers, analysts believe Samsung’s aggressive expansion across multiple price categories could further intensify competition in India’s fast growing television market.